I understand the agency relationship from both sides of the table.
For nearly four years I led client relationships at Antimony Studio, an independent brand and digital studio in Melbourne, first as Account Director and then as Client Services Director. My work sat between clients' senior teams and the studio's strategists, designers and developers, across property, fashion, food and wellness.
Before that, I spent twelve years running Carl Navè — Individually Tailored, a bespoke and made-to-measure menswear business. I was responsible for the commercial plan and the operation behind it: suppliers in Italy and China, a wholesale and white-label business, and relationships with more than 3,000 clients, most of whom came back.
That experience shapes how I work with clients now. I understand what sits behind a marketing budget and what a business needs the work to do. I am at my best helping senior stakeholders and creative teams agree on what matters, then delivering it well.
I was also President of City Precinct, an association representing around 150 Melbourne CBD businesses, and hold a Graduate Certificate in Customer Experience Strategy and Design from RMIT.